LINE利用机器学习提升LINE广告的射击效率，降低了成本并提高了精确度，导致广告观看结果增加了18%。
LINE ชู Machine Learning สร้างประสิทธิภาพการยิงโฆษณาบน LINE Ads ต้นทุนถูกลง แม่นยำขึ้น ดันผลลัพธ์ด้านการมองเห็นโฆษณาเพิ่มถึง 18%
The advancements in the advertising industry are continuously evolving to offer more detailed and effective solutions. The platform you’ve mentioned seems to have been able to significantly enhance their performance through several strategic changes:
1. **Enhanced Targeting Capabilities**: The platform allows for deep targeting based on both shopping behavior and purchase intent, which has led to a remarkable increase in conversion rate by four times. By adding 32 new product categories under interests, advertisers can now choose more detailed target groups.
2. **AI-Driven Auto Targeting**: Utilizing machine learning algorithms to automatically find new target audiences with similar profiles as existing customers increases efficiency and leads to an impressive CTR increase of up to 54% compared to manual targeting.
3. **Innovative Ad Formats**: The introduction of video ads on the chat page provides advertisers with more interactive options, while carousel ads offer users a variety of choices in their open chats, resulting in higher CTR than static image ads by 1.6 times and reaching the highest CTR among other formats.
4. **Improved Ad Tracking**: LINE Ads now offers LINE Tag as an analytical tool for tracking customer behavior across shopping or service use on the platform. It provides predefined standard events that align with key activities, allowing advertisers to select specific behaviors they wish to track more clearly and effectively.
These updates not only improve user engagement but also streamline the advertising process by offering tailored solutions based on data-driven insights and AI technology. This approach promises better performance for advertisers while potentially reducing costs through optimized targeting strategies like ROAS Optimization.
The advancements in the advertising industry mentioned here present several key opportunities for Chinese exporters, especially focusing on e-commerce platforms that utilize advanced digital marketing tools.
1. **Targeting Capabilities**: By adding 32 new product categories under interests and enhancing their targeting capabilities based on shopping behavior and purchase intent, this platform allows for more precise customer segmentation. This opens up opportunities for businesses to target specific markets or consumer segments with tailored products and messaging. For instance, if your company exports high-end electronics, you could target a segment interested in technology or luxury goods.
2. **AI-Driven Auto Targeting**: The adoption of machine learning algorithms for auto-targeting suggests that leveraging AI can significantly boost engagement and conversion rates. This means Chinese exporters can potentially automate their marketing efforts to better reach new customer segments with similar interests. By analyzing existing customers’ profiles, they can predict and target potential new buyers in a more efficient manner.
3. **Innovative Ad Formats**: The introduction of video ads on the chat page provides an interactive medium for showcasing products. This is particularly beneficial for businesses that want to increase brand awareness or highlight product features through engaging content. Carousel ads offer dynamic alternatives to static image-based promotions, potentially attracting more user attention and clicks.
4. **Improved Ad Tracking**: With LINE Tag as an analytical tool, advertisers can now track customer behavior across various shopping activities within the platform. This provides insights into consumer preferences, allowing for data-driven decisions on product offerings and marketing strategies. For Chinese exporters looking to refine their sales strategy in e-commerce, this could mean better aligning products with consumer needs.
**Landing these opportunities**:
– **Market Research**: Conduct thorough market research focusing on understanding the target segments that align with your product offerings.
– **Adaptation of Content**: Tailor your marketing content and strategies to suit each identified segment’s interests. Use AI tools like those mentioned for automated targeting adjustments based on real-time data.
– **Incorporating New Formats**: Experiment with video ads or carousel formats to enhance engagement, especially leveraging the platform-specific features that have proven effective in increasing CTR.
– **Analytics Utilization**: Implement LINE Tag for tracking user behaviors and preferences across platforms. Analyze this data regularly to optimize your marketing mix continuously.
By integrating these strategies into your export business plan, Chinese exporters can leverage digital advertising advancements to enhance their market reach, improve customer engagement, and potentially boost sales in international markets.
泰语原文链接：https://www.dailynews.co.th/news/3722096/